Sony Ericsson is back at it and they are pushing pedal to the metal with their latest unusually curved and unusually streamlined sports car – the XPERIA Arc. Once one of the top three phone manufacturers, Sony Ericsson has been through some hard times but the company underwent a painful restructuring and it found a way to make its handsets desirable again by focusing on the high-end segment and staking on Android OS. The XPERIA X10 did a lot to repair the company public image and it’s now up to the Arc to improve it even further.
In theory it should be easier now – we already know Sony Ericsson is capable of producing top-notch hardware. Even if they aren’t doing spectacularly in terms of pushing updates, their recent smartphones have all been good value for money so the Arc won’t have its origin held against it.
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